![]() ![]() Accordingly, they can use the WhatsApp for Business app on a single device-perfect for a hustling entrepreneur who is just starting to build their business. ![]() WhatsApp Business App is geared toward small business owners who experience a nominal amount of support requests-enough to keep the owner busy but not enough to hire a customer service team. In addition, 31 percent of the app’s users fall into the 18-34 age bracket-suggesting these types of messaging channels will continue to rise as preferred methods of communication as technology evolves. Here’s an eye-opening fact: According to the Zendesk 2022 Customer Experience Trends report, the number of support tickets on WhatsApp rose by a whopping 370 percent from 2020 to 2021. Both the app and API are often referred to as WhatsApp Business. WhatsApp offers a business app and/or an Application Programming Interface (API) to companies looking to communicate with customers on the WhatsApp platform. ![]()
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